Today's successful companies are relying more and more on out-sourced "intellectual capital" for assistance in their new product development efforts. The Springboard Company has a proven track record of creating, testing and launching new consumer products. Our unique methodology promises to deliver you better new product concepts, in less time and more economically than could typically be done in-house.
The Springboard Company brings to your company a unique combination of experience, training and knowledge acquired from years of working on the brand battlefield. We are not an advertising agency or a graphic design firm "moonlighting" in the new products field. We are new product specialists and we will deliver innovative and workable solutions to your marketing challenges.
At the Springboard Company we specialize in listening. Our credo is, "We begin life with two ears and only one mouth, and we should always use them in that proportion!" We listen to you. We listen to consumers. Good listening leads to the development of new insights about consumer needs and motivations. Smart listening and understanding leads to breakthrough innovations and solutions.
Evan Schlessinger, President
The Springboard Company